Friday, June 13, 2008

The Ultimate Color Tour

For Immediate Release

Fashion First is back for it’s 5th Annual Runway Show
“The Ultimate Color Tour”

May 5th, 2008 - Seattle, WA – Fashion First, Seattle’s largest boutique runway show, announced today that tickets are now available for the fashion event of the year, Thursday August 7th at the South Lake Union Naval Reserve Station. Tickets to the 5th annual show are available for purchase at, and all participating boutiques. A portion of the proceeds from this event will go to the 2008 benefit partner, The Starlight Starbright Children’s Foundation of Washington. The annual showcase will include the area’s most fashion-forward boutiques and designers, including La Ree, Tatters, Ragamoffyn’s, Sway & Cake, MARQSMEN, Clutch,, Alhambra, The Finerie, Canopy Blue, WCM Belts, Opal, Marilyn Berg and Illi, all set to present the must-have looks for fall 2008.

“This year’s Fashion First show is all about color, fun, rock & roll and a really great party vibe,” said Fashion First Executive Producer and founder Joan Kelly. “The 5th annual show is called the Ultimate Color Tour because this year’s fall fashions throw back to the really bright and edgy looks of the ‘70s and ‘80s, and I want the show to embody the bold and colorful energy of that era.”

“The Starlight Foundation is thrilled to be the benefit partner of Fashion First and we are looking forward to a successful and lasting relationship,” said Steve McGraw, Executive Director of the Starlight Starbright Children’s Foundation of Washington.

Ultra Glam VIP
$1000 – Tickets include end-of-runway seating, valet parking, deluxe VIP goodie bag and access to the catered VIP Lounge

Ultra VIP
$500 – Tickets include center front row seating, complimentary valet parking, luxe VIP goodie bag and access to the catered VIP Lounge

VIP Front Row
$350 - Tickets include front row seating, valet parking, VIP goodie bag and access to the catered VIP lounge

VIP Seating
$150 – Tickets include premiere seating, valet parking and access to the complimentary catered VIP lounge

General Admission
$40 – Standing room only. Get a lot of fashion for a little price.

2008 Fashion First Sponsors
Presented by The Belltown Business Association, Seattle magazine, News Talk 710 KIRO, PONCHO, SKYY Vodka, Peroni, SEVEN, The Wax Bar, Gourmondo Catering, The Art Institute of Seattle, Dr. Wendy Spektor, Queen Anne Mail & Dispatch, Rock ’N’ Wood, Dr. J. Timothy Heffernan, Seattle Picks, Spa Scotta, Stirrings, D List Magazine, Where Magazine, Gruvbox, The Urban Fashion Network, Revelery, Chat with Women, Zino Society, Movin’ 92.5, Dry Soda, Crave Party, Magnotti Design, Rytek Grafx, PR Matters and Joan & Jared Events.

Fashion First
The annual Fashion First boutique runway show brings Seattle together for the most exciting night of fashion in the Northwest. Fashion retailers, designers, stylists, educators, students, interior designers and members of the media attend each year to preview designer and specialty store trends for the upcoming fall season. The goal of Fashion First has always been to get Seattleites excited about fashion and to give the area’s smaller boutiques a chance to participate in a fabulous event. Joan & Jared Events roll out the red carpet for over 1,000 guests to throw a spectacular party and raise and awareness for Fashion First’s benefit partner, the Starlight Starbright Children’s Foundation of Washington. Fashion First will forever be dedicated to the honor and memory of Jared Seegmiller, who was passionate about the industry and cared deeply for the visibility and vitality of the boutiques that support the Seattle fashion arena.

The Starlight Starbright Children’s Foundation of Washington
Starlight Starbright Children’s Foundation is a non-profit organization providing education, entertainment and family events that improve the quality of life for children with chronic and life threatening medical conditions before, during and after treatment. Starlight Starbright Washington touches the lives of over 6,000 children and their families each month, serving the entire state of Washington with offices in Redmond and Spokane.